Influencer Marketing Tips to Help Small Business Owners

There’s the general misconception that influencer marketing strategies only work for midsize to large companies. This isn’t true. In fact, influencer marketing can have a significant impact on small businesses and even on solopreneurs. Let’s take a look at why influencer marketing works for smaller companies and some tips to make it happen for you.


Why Influencer Marketing Works Well for Smaller Companies

There are many reasons why influencers support small businesses. Most people like to help the underdog and, let’s face it, it’s a competitive world out there – small businesses need all the help they can get. Additionally, small businesses tend to have more personality. You’re unique and you offer something special to your audience.

Small business owners and teams tend to be more approachable and therefore easier to connect with. This means something to influencers who want to make sure their followers are treated well. And as a small business that means you have something to prove. Influencers know this and they know that you’ll work hard to earn your reputation.

Tips to Make Influencer Marketing Work for You

  1. Spend Time Researching Your Target Influencers

    Make sure that you are identifying the best influencers for your business and goals. You want to find people who will talk with you and engage, who appreciate the value you must offer, and who have an audience that accurately reflects your audience.

  2. Size Doesn’t Matter

    They don’t have to have a million followers to be a good target for you. What they must have is an engaged audience that responds favorably to their suggestions and recommendations. Spend time observing their interactions online. Do they have a following that shares, discusses, and engages, or do they simply have a large following? Look for the former.

  3. Narrow Your Focus

    Don’t try to appeal to a dozen influencers. Focus on two or three key influencers on your list and spend your time and energy engaging with them. You’ll build better relationships and have better results if you are devoted and attentive to a few influencers.

  4. Offer Value

    Engaging for the sake of engaging won’t get you anywhere. Whenever you post online and engage with targeted influencers, you are offering value. Value can be a link to a resource, a tip, a fact, or an opinion or experience.

Be transparent, be authentic, and be consistent. If you want influencer marketing to work for you, those are the three keywords to remember. Small businesses can reap tremendous results when they leverage influencer marketing. Take steps to start your strategy today.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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