The Importance of Identifying Key Influencers

How hard do you want to work to grow your business? How many hours do you have in your day to dedicate to marketing, increasing awareness and traffic, and strengthening your brand? The truth is that for many, there just aren’t enough hours in the day. They could work around the clock on marketing their business and still not reach their desired goals. There’s an old, but true, saying about the importance of working smarter, not harder.


Influencer marketing is about working smarter.

Influencers are the people in your industry that your audience listen to. When they say, “buy ABC product,” ABC’s traffic, opt-ins, and sales go through the roof. Influencers have authority and credibility in your niche.

People buy from those they believe have credibility and authority. They also buy from people they like, trust, and from those they feel they owe. Influencer marketing helps tap into these emotions.

Think about this… are you more likely to buy a product if the product has been endorsed by a friend or by someone in the industry that you trust and respect? Or are you more likely to buy a product that doesn’t have that endorsement? 99% of people will say they want that endorsement or referral from someone. It gives the product credibility, right?

Influencer marketing helps you gain that emotional connection you need from a potential customer.

To work smarter, not harder, you can tap into the leverage these influencers have and sell more products or services, boost your traffic, increase your opt-ins, and strengthen your brand. Instead of spending countless hours striving to get the attention of new prospects, you can spend time building relationships with influencers who can then, with one social media post, get your company name in front of thousands of potential customers.

Identifying Your Influencers Matters

Here’s the kicker… you want to make sure that the influencers you’re targeting and building relationships with are going to have a positive impact on your business. They have to have:

  • The same audience
  • A motivated audience
  • An engaged audience
  • A responsive audience
  • A strong, powerful, and credible voice in the industry

This makes sense, right? You don’t want to waste your valuable time building relationships with influencers who do not have the same target audience that you do. When they endorse your products or services, it needs to matter to their audience.

It also reduces your workload – again, smarter not harder. If you choose your influencers accurately, it’s also easier to engage with them and be relevant and valuable. The process of building a relationship is much easier when you choose influencers who will not only care about your products or services, but may be interested in furthering your relationship.

So, what makes an influencer the “right” one? Size doesn’t necessarily matter. Their audience following doesn’t need to be the biggest. It should be responsive, relevant, and engaged with your chosen influencer. The influencer should also be responsive to their followers. Be choosy about who you target. The influencers you choose can make a big difference in your success.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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