How to Build a Brand that Connects (Humanize Your Brand)
If you want your prospects and audience to connect with you, you have to create a brand that is less …
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How to Amplify the Impact of Coverage Online and Through Social Media
You work hard, write a solid press release, distribute it and get a bite. Fantastic. Now you have that media …
Earned Media vs. Paid Media, 3 Things You Need to Know
Like there are different media channels, there are different types of media. An example of a media channel is Facebook …
How to Optimize Your Headline for The Media
Let’s talk about something that people often don’t talk about, and that is how to game your headline so that …
3 Drawbacks of Earned Media and How to Plan for Them
As you create your content marketing plan and look ahead to the different types of media available to you, you’ll …
Tips for an Effective Press Release CTA (Call to Action)
Every press release should have an effective call to action (CTA) in order for the target audience to take the …
Things Every Press Release Headline Must Have
Your headline is the most important part of your press release that you will ever write. It needs to be …
The Secret to an Optimized Press Release Headline
Search engine optimization (SEO) is an effective means of getting free traffic from search engines like Google, Yahoo! and Bing. …
The New Rules of SEO
The rules of SEO, Search Engine Optimization, have changed in recent years, leaving marketers scrambling to try to find new …
The Fundamentals of an Optimized Press Release Headline
The goal of search engine optimization (SEO) is to get free traffic from search engines like Google, Yahoo! and Bing. …
SEO Press Release Sub-headline Secrets
Search engine optimization (SEO) is an important marketing strategy that can help you get a lot of free promotion. Press …
PR 101 – How to Write a Good Press Release
Press releases are an essential element of any public relations strategy. They are designed to report the news from within …