Making Content With the Media – What Are They Looking for?
The media are very specific about what they are looking for in terms of press releases and pitches about your …
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Is the Message of Your Press Release Getting Through?
Learning how to write effective press releases is an essential skill for any marketer who wishes to get media coverage …
Is It Newsworthy? 7 Questions to Ask Before Deciding to Write a Press Release
The first step in writing an effective news release is to make sure it announces something which is truly newsworthy …
How to Write Like a Journalist
A lot of marketers struggle to write effective press releases that will get lots of media pickups. One of the …
How to Use a Press Release to Promote a New Product
Success in promoting a new product is not a matter of luck. It is a matter of really tight organization. …
How to Know What Your Industry Journalists Want From You
The secret to getting media pickups from industry journalists is to offer them exactly what they want, which in turn …
How to Improve Credibility and Authority with a Press Release
Press releases can help improve the credibility and authority of your business within your niche or industry, and in the …
Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?
With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in …
Why You Should Leverage Influencer Marketing in Your Earned Media Marketing Strategy
Influencer marketing and earned media marketing are often two separate strategies within a content marketing plan and overall marketing approach. …
Top Tools to Support Your Earned Media Marketing Efforts
All right, you have your owned media and perhaps some paid media out there working for you. You probably also …
The Simple Rule to Effectively Earned Media Content
Earned media content is content other people, influencers, and brands share on social media. This means that your content reaches …
Is Your Ego Ruining Your Press Release?
The rules for a press release haven’t changed over the decades. The purpose, however, has changed over time. Today, a …