Press releases are designed to help businesses get media coverage about the most important news in their business. They were …

The media pitch is a fine balance of information and persuasion. It requires you to know who you’re writing to, …

Before you get down the art and practice of writing a press release or managing your company’s press and public …

Have a great story idea? One that will build your business and provide valuable information to thousands? If you’re looking …

You have a brilliant story idea, congratulations. Now, what do you do with it? Publishing the story in a magazine …

There are pros and cons to both conversational writing and journalistic writing when it comes to issuing a press release. …

There are a number of different writing styles established by publications and news services. Those who write for these publications …

Media research can be a very tedious process for small business owners who want to gain media attention but are …

Social media gives press releases all new mileage, offering greater traffic and a wider impact. The press release distribution services …

Press releases are often a challenge for marketers to write. They are so used to producing sales material that everything …

Writing press releases is part art, part science. It has several goals. One is to get media coverage, and the …

Most press release distribution services and search engines only show from 45 to 65 characters in a headline. Learning how …