How to Amplify the Impact of Coverage Online and Through Social Media
You work hard, write a solid press release, distribute it and get a bite. Fantastic. Now you have that media coverage you’ve been working so hard for. You have a choice. You can let the media coverage do what it can, or you can seize hold of this coverage and work it. If you’d like to make the most of your efforts, you’re in the right place. Let’s look at a variety of action steps you can take to amplify your media coverage.
- Hit Social Media. Share the media coverage on all your social networks. Share links to the story. Share clips from the story and share any local or customer reactions to the story. Stay on top of how people are connecting with the story. Engage with those talking about it and encourage discussion.
- Share with Influencers. In addition to sharing the media coverage on your social profiles, consider directly messaging and sharing the media coverage with industry influencers. If there is an opportunity for them, or a chance to build the relationship, then this is a terrific time to present it.
- Blogger Outreach. Share the media coverage with industry bloggers. This may be the perfect time to gain guest blogging opportunities or to create partnerships with other industry bloggers.
- Add a Logo to your Blog/Website. You have media coverage, which means you can add an “as seen on” logo to your website. This adds credibility and authority in your industry. It means that five years from now, you can still use the logo. Seize the moment.
- Blog About it. Extend the story. Blog about the media coverage and its impact on your business (as it relates to your customers) on your blog. For example, if the media picks up a story about your latest industry research, it’s great to blog about that research. It’s also a good idea to follow up with blog posts about how that research impacts your audience. What does it mean for them? How will it add benefit to their lives and solve their problems?
- Email it to Your Subscribers. Send advance notification of the coverage to your subscribers. For example, if you’re going to be seen on local media, share the time and date. After you’ve had the coverage, share a link to the video or article so that your subscribers can enjoy it. And, of course, continue the conversation as the coverage impacts your business.
Media coverage is something that you’ve worked hard to get. Make the most of it. Share the good news with everyone, but don’t stop there. Continue the conversation online via social media, your blog, the blogs of other industry representatives and your customers and leads. Turn that media coverage into an ongoing conversation and an opportunity for more coverage in the future. When the media knows that you’ll work hard to get them as much attention as possible, they’ll be more likely to talk about your business again in the future.
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