7 Different Types Of Calls To Action And How To Create Them
There are a number of main calls-to-action (CTA) in press releases that can help you achieve your marketing goals if you set them up correctly. The first aspect of setting up your press release correctly is to decide on your main goal in sending it out.
Set your goal
In most cases, your press release will be designed to accomplish one of the following goals:
1-Get more traffic
2-Register more subscribers
3-Find more qualified leads for your product or service
4-Launch a new product
5-Get more sales of a product
6-Announce a special event
7-Encourage attendance at a live event
And so on. The CTA should match the goals much as possible.
Let’s look at a few options for each:
1-Get more traffic
Visit URL now for more information
Read more at URL
To learn more about our company, visit the media center at URL
To download a range of free resources, such as infographics, decks and more, visit URL
2-Register more subscribers
To get your free download, sign up at URL
To start your free ecourse, register at URL
3-Find more qualified leads for your product or service
Interested in learning more? Fill out the form at URL and our staff will get in touch shortly
Fill out your name, email address and zip code, and we’ll send you your free copy of the first-time home buyer’s guide.
4-Launch a new product
You can get this all new products for the special low introductory price of only $X if you visit URL now.
To learn more, click on the arrow to start watching the video.
5-Get more sales of a product
Buy this product now at the special sale price of only $Y.
Buy one, and get the second one at 50% off when you visit URL
For a limited time only, you can get a special package with X product and Y special bonus at URL
6-Announce a special event
Learn more here
Click here to save the date to your Outlook calendar
7-Encourage attendance at a live event
Visit URL to download your free ticket
Go to URL to save your seats for this sell-out event for the low price of only $X
Matching the CTA to the goal
As you can see from the above examples, the CTA matches what you are trying to accomplish. Choose 1 or 2 goals at most that you wish to focus on and be sure your CTA is the right one for the job.
Organizing the CTA back-end correctly
Once you have set your goal and CTA, it is important to organize the back end and check it to make sure it functions correctly. For example, if you wish to get more subscribers to your email newsletter, it is important to set up a proper landing page, also referred to as a squeeze page, because you are trying to squeeze the information out of your visitor, such as their name and email address.
Calls to action can be the most powerful part of your press release, so plan them carefully and see what a difference they can make to your results.
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