Why Knowing Your Audience is Important for Your Press Release
For any content marketing piece, it’s important to know who is reading your work. Creating content without knowing you are …
For any content marketing piece, it’s important to know who is reading your work. Creating content without knowing you are …
There is no blanket answer for this question. Every company will have a different answer. It depends on your industry …
Media pitches and press releases can go hand in hand with each other, but there are times where one is …
Once you’ve taken the time to carefully choose a newsworthy story, craft a press release around the story, and choose …
After sending out your media pitch, you may not hear from the recipient. This may happen specifically when it’s one …
Measuring your public relations campaign analytics can be challenging. But once you’ve tracked your results, it’s easier to set measurable …
A media pitch is sent out to the media, notifying them about an update in your company. You want them …
Paying attention to what your competitors are doing is one of the best-kept, widely known secrets of small business success. …
Crafting the perfect media pitch to ensure that your story gets picked up by journalists or influencers takes some time …
Last November, Twitter increased the character limit from the original 140 character maximum to 280 characters per individual tweet. As …
Building a media contact list from scratch isn’t an easy thing. It is however, much better for your brand than …
Small business owners who write their own press release or media pitch, do not always receive the coverage they deserve. …