Why Your Press Release Should Be a Story

Press releases are traditional marketing pieces which have stood the test of time. Another tried-and-true marketing method is storytelling. Combine the two and your press piece will be unstoppable!


It may not be as easy at it seems. There are certain instances where you may wonder, “How can this press release be told as a story?” Anything is possible, it just takes time and practice to create a storytelling press release. With a few tips and tricks, you will be writing press release stories in no time!

How to Turn Your Press Release Into a Story:

1. When writing your press release, become the narrator of the story.

Knowing the tone for your company or your brand is very important. Use that tone – and any specific vocabulary for your company or brand – and use those in your writing.

2. Experiment with writing your press release in story form, instead of following the regimented press release method.

This may not always work, but for great stories, this may garner more attention than using the traditional format. By using more of a story format, you can even position your company or your product as the “hero” of the story!

3. Keep your audience in mind when framing your message.

Why should they care about your company? Should they care about your new product or service? Why should they care about you? Try to imagine the experience they’re going to have with you – how you can help improve their work, their homes, and their lives. Transport them with the solution you have for their needs.

4. Make your press release memorable and relatable.

So that it stays with the reader for a longer amount of time than traditional press releases. Think about why your company moves you – and you will find the right mindset to move your readers also.

5. Be mindful not only of what interests your reader, but also how much time they have to skim through your release.

What will excite them or entice them, why your company or product is relevant to them? Get to the point quickly. Keep in mind that how you tell your story can be almost as important as the newsworthy story itself.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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