How to Build a Relationship With Industry Magazine Journalists
One of the most important aspects of media relations and spreading the word about your company via press releases and …
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3 Tips to Exceptional Earned Media Content
Earned media content is content that your audience not only responds to with a comment, but also that your audience …
How to Pitch to the Press – Success Strategies
There are a number of ways to pitch to the press successfully if you are willing to lay down a …
7 Things the Media Wants in a Story
Understanding what the media wants in a story or press release can help you craft a pitch or press release …
The Benefits of a Strong Media Kit
A media kit is a collection of information about your company. Traditionally, it was a packet of printed materials sent …
3 Reasons Why Earned Media Should Be a Primary Player in Your Marketing Strategy
Are you using earned media? If so, is it a big player in your marketing strategy or are you like …
3 Mistakes to Avoid When Pitching to Media
Pitching to the media is an integral part of any press and public relations strategy. Sure, you can issue press …
7 Ways to Use Earned Media
Earned media is one of the fastest growing segments of marketing budgets around the globe. It’s effective, it has a …
The Dos and Don’ts of Following Up Your Email Pitch
There is an art to the press release pitch. There’s also an art to the follow-up. With a bit of …
4 Common Earned Media Marketing Mistakes and How to Avoid Them
Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your …
Have A Podcast? How to Use a Press Release to Grow Your Audience
Podcasts have become immensely popular both as a business model and as a way to grow a business. As consumers …
4 Common Earned Media Marketing Mistakes and How to Avoid Them
Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your …