Making Content With the Media – What Are They Looking for?
The media are very specific about what they are looking for in terms of press releases and pitches about your …
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Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?
With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in …
Top Tools to Support Your Earned Media Marketing Efforts
All right, you have your owned media and perhaps some paid media out there working for you. You probably also …
The Simple Rule to Effectively Earned Media Content
Earned media content is content other people, influencers, and brands share on social media. This means that your content reaches …
Earned Media vs. Paid Media, 3 Things You Need to Know
Like there are different media channels, there are different types of media. An example of a media channel is Facebook …
3 Drawbacks of Earned Media and How to Plan for Them
As you create your content marketing plan and look ahead to the different types of media available to you, you’ll …
Tips for an Effective Press Release CTA (Call to Action)
Every press release should have an effective call to action (CTA) in order for the target audience to take the …
Tips to Streamline Media Research
Media research can be a very tedious process for small business owners who want to gain media attention but are …
How to Know What Your Industry Journalists Want From You
The secret to getting media pickups from industry journalists is to offer them exactly what they want, which in turn …
Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?
With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in …
Should You Email Your Press Release to Your List?
A press release can be an invaluable piece of content to help you market your business. While it is true …
How to Make Sure Your Emailed Press Release Isn’t Filtered as Spam
Once you have written a press release, you can distribute it through a press release distribution service, or pitch it …