How to Motivate Your Blog Readers to Connect With You on Social Media
You have blog followers. You have followers on social networking sites too. Why connect the two? What is there to …
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How to Handle a Negative Review
If you’re in business for more than a few months, you’re probably going to get some negative feedback. That’s part …
How to Create a Story with Your Infographic
Visual elements have been shown to improve press release results. Among the strongest visual elements are both video and infographics. …
How Press Releases Can Help With Online Reputation Management and Branding
Press releases are useful for a number of marketing goals. They help build awareness by connecting with a large audience, …
7 Elements of an Effective Email Pitch
Whether you’re pitching a business idea to a potential partner, or sending a press release to a journalist, there are …
4 Marketing Trends to Embrace In 2015
Ready for 2015? If your organization successfully managed your marketing in 2014 then there’s good news. The trends for 2015 …
How to Handle Bad Publicity
Bad publicity can happen to good businesses. It is one of the risks of being an entrepreneur. How you handle …
How to Choose Images for Your Press Release
Images and visuals are an excellent way to add interest to your press release. Journalists will use them in their …
How to Partner With the Media
Partnering with the media can be a win/win situation. You get the coverage you want for the issues that are …
Tips To Release a Press Release Across Multiple Marketing Channels
Generally speaking, when you issue a press release your plan is to distribute it to a wide audience. You want …
Tips To Keep Track Of Your Press Release Audience Information
With each press release you write and distribute there is data to collect. You may look at click-throughs, shares, conversions, …
Measure the Value of Your Social Media Press Release
One of the key components to a press release marketing strategy is goals. Before you sit down to write a …