Leverage Social Media to Build Brand Loyalty
Brand loyalty is something that is built over time. You create an amazing customer experience. The system you put in place encourage customers to spread the words about your business to friends and family members. Whether it be through word of mouth, or sharing your company profile on social media, your brand awareness increases. They boost your credibility and influence buying behavior. Ideally, you have a loyalty program in place already. If that’s taken care of and working well for you, the next step is to leverage social media to build brand loyalty.
It All Starts with a Strategy
Hold up. Before you jump on social media to increase brand recognition, create a social strategy. It prevents the whole “throw spaghetti at the wall” type of mistakes and wasted time. Include goals and tactics in your social strategy to increase conversion rates, sales, and SEO ranking. Another major factor is increasing your customer experience. Decide how often you’re going to engage, who you’re engaging with, what content you’re posting, when you’re posting it, and why. Your strategy should also take a look at how you’ll measure results.
Identify Your Brand Voice and Feel
Many social channels are highly visual channels. Think about Instagram, Pinterest, and YouTube. The truth is that all social channel posts perform better when there’s a picture or visual to go with it. You can leverage this visual nature of social by creating a look and feel for your posts — brand them. It’s about more than slapping your logo in the bottom of every photo.
You want your audience to see your post and know it’s you. And your look and feel should be aligned with your brand values and voice. If you’re fun and flirty, then your images should support that tone. If you’re sarcastic, same thing. When it comes to your print content, you’ll want to have an authentic and consistent one. What’s your voice? Is it engaging? Does it align with your brand? Is it professional yet able to portray your company culture?
Engage, Engage, Engage & Reward
Social isn’t about posting as much as it is about creating engagement. That means not only responding to comments on your posts but also commenting on other posts. Engage with influencers. Follow your customers and comment on their posts. One of the best ways to build a strong community is to engage with your audience. Initiate conversations, answer questions and get involved.
And don’t forget the power of personal connections, especially when it comes to brand loyalty. Consider a rewards program. This allows your loyal followers to be offered discounts, exclusive and advance access to content, and more. You can have contests or special promotions exclusively for your followers. Social media provides a wealth of opportunity. It all starts with a strategy, consistency, and connection. Align your message with social, get involved with your audience and followers, and strengthen your brand loyalty.
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