Increase Selling Power With Influencer Marketing

Social media is hugely popular, but it is not always the easiest channel to try to make direct sales through. There is a reason for this, however. Studies have shown that consumers on social media are far more likely to trust a “word of mouth” (WOM) recommendation from someone they “know” than any marketing material released by the business themselves.


This being the case, it is time to master influencer marketing to help increase your selling power.

What is influencer marketing?

With influencer marketing, you focus on spreading the word about your products or services through capturing the attention of someone considered to be an expert or celebrity in your niche. If you were selling cooking-related products, for example, you might target Emeril, Gordon Ramsay, Rachael Ray, and so on. You would follow them, see what kind of content they post, and gradually start to interact in terms of likes, shares, and comments.

What does your profile say about you?

But before you start engaging with an influencer, remember that anything you do on social media can be highly visible. On Facebook, for example, if they scroll over your hyperlinked name, they will see a preview of your page. If they click on the link, they will be taken to it. That being the case, make sure your Facebook business page and profile are as detailed and professional-looking as possible, so you appear to be a person worth paying attention to and doing business with.

Create content that is highly shareable

Memes and videos are tops at Facebook right now. On other networks, such as Pinterest, Instagram, and Snapchat, great images are key. On YouTube, it is interesting and entertaining video. In fact, the video is booming as a means of delivering marketing messages, so sharing links to your useful videos in your comments, with a link to buy the item or learn more in the video description on YouTube can help channel sales through influencers.

Think community rather than just sales

Social networking is all about connection and community. Step back from your sales push and you might actually find you will be able to sell more. Join relevant Facebook groups and be helpful. Position yourself as an expert worth paying attention to. Influencers will be much more willing to pay attention to you if you seem like a real person rather than a used car salesman.

Tell a compelling story

There are so many brands to choose from these days, it can be hard to stand out from the crowd. A good story can set you apart. This does not mean you should make things up just to get a sale. Rather, you should show the more human side of your brand, products and services, and how they genuinely help people live a better life, solve a problem and so on.

Storytelling as a tool for marketing has become hot recently because it is clear people don’t want to be sold to, they want to connect with others and gain a particular experience. Green investing is a good example of what people will do with their money that goes beyond just getting the biggest return on their investments. Show who you are and what motivations drive you, and influencers and consumers will want to know more and buy from you.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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