E-Commerce Press Release

Have press releases gone by the wayside in our digital marketing world? Aren’t they archaic? If you haven’t tried writing one for your e-commerce store yet, press releases can be a useful way to get your store some exposure.


Press releases do more than just send your content out to reporters who can then use it for articles or publish it as-is. Press releases now can be published online as news pieces themselves and serve a major purpose for getting the word out about your store.

The number one reason to include press releases in your e-commerce store’s strategic marketing plan is to get more exposure for your brand. A well-written press release can not only raise public awareness of your brand, but it can also encourage sales and build confidence in your brand.

So if you are new to writing press releases, what should you include in yours to make sure it gets noticed?

First, craft an intriguing and to-the-point heading and sub-heading. Your heading, the title of your press release, should draw readers in. Then use your sub-heading (generally one sentence) to further draw people in and give them a little more of a taste of what’s to come in your press release itself.

Next, think short paragraphs (they’re best for skimming online) and use the first paragraph to let people know why they should keep reading.

What else should be included?

  • Contact information for your company, including a specific contact person
  • Two to four additional paragraphs of information after your first paragraph
  • Quotes from customers, industry experts, or stakeholders in your company
  • A clear and concise call-to-action
  • A boilerplate closing about your company, including a summary of your company and what it does

What else can you include to make your press release stand out?

  • Images
  • Multimedia content
  • Data
  • Humor

But what can you write your press release about?

Make sure that you have something worth writing about in your press release. If your store just opened or you are launching a new product or product line, partnering with a worthwhile cause, or sponsoring a community event, a press release can be a great method of getting the word out about what is going on in your company.

Once you’ve written your press release, where can you submit it?

If you’re in the U.S., some great sites to start submitting your press releases are PR.com, BusinessWire.com, and eReleases.com. And, if you’re lucky enough to have some journalists or professional PR people in your inner circle, make sure to get their feedback on the press releases you’re writing. Take their critiques and use them to craft better press releases to increase your exposure.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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