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What Are They Saying About You? How To Improve Your Brand’s Reputation

Rome wasn’t built in a day, but it burned in one. Fun Fact: The Emperor at the time, Nero watched his city burn as he played the flute. You don’t want to pull a Nero, and fiddle around as your...

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The role of SEO in your press release

Because of the way that press releases have changed, and because of how search engines now rank online content, many marketing departments have set aside any hope of leveraging press releases for...

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The Risks and Rewards of Optimizing Your Press Releases

Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there’s generally a bit of disagreement, and sometimes controversy, over whether it makes...

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Optimized Press Releases – Fact and Fiction

There seems to still be a lot of confusion about search engine optimization and press releases. Do they help your SEO or do they hurt it? Can you actually optimize a press release for search engines...

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Should You Put Keywords In Your Press Release Headline?

Keywords in your press release headlines are a must for several reasons. The reality is that keywords are an essential part of finding anything on the Internet or at a website. Search Engine...

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The role of SEO in your press release

Because of the way that press releases have changed, and because of how search engines now rank online content, many marketing departments have set aside any hope of leveraging press releases for...

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How to Create a Story with Your Infographic

Visual elements have been shown to improve press release results. Among the strongest visual elements are both video and infographics. This is because these two formats tend to be powerful tools that...

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Tips to Use Google Analytics to Measure Press Release Success

Any press release distribution service you choose must provide reporting and analytics. It’s imperative that you know how many people viewed, shared, and reprinted your press release. This...

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How to Build Your List with a Press Release

One of the often overlooked goals for a press release marketing campaign is the goal of using a release to start or grow your email list. Email marketing is still one of the most powerful marketing...

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How to Align Press Releases to Your Marketing Funnel

As your business systems grow, and both your marketing and sales strategies become more advanced, it’s time to take a look at aligning them. Actually, the sooner you can align sales and marketing...

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