Press Release Optimization

With all of the different types of content available to a marketing team, the press release is one of the …

Your existing marketing strategy likely contains a number of marketing tactics. You may use email marketing, for example, as well …

An email list can be a business’s most valuable marketing asset. Anyone who subscribes to your email newsletter is a …

Press releases can be part of an effective and comprehensive marketing strategy. To make the most of your press releases …

Gone are the days where your press release gets sent to the local paper and it stops there. Today, with …

If you asked this question ten years ago you’d get a different answer. Not so long ago, press releases were …

Writing press releases can be tricky. Even seasoned writers often struggle with the format and function of a press release. …

One simple way to promote your press release is to use the viral power of Twitter. In addition to simply …

With each press release you write and distribute there is data to collect. You may look at click-throughs, shares, conversions, …

How much do you know about your press release analytics? How well do you track and analyze the data? These …

Press release marketing is part of a strong and well-rounded content marketing plan. Press releases can be used to achieve …

You probably already know that visuals are an essential element of any content marketing piece. Content that contains images is …