Media Outreach

Finding trending topics is much easier when you have a few good tools in your back pocket. There are many …

Press releases are a powerful and effective tool. They help you get media coverage for your business, and that media …

Getting a media interview is a tremendous step. Congratulations! It’s a great opportunity to showcase your business and get the …

Michael Gerber, eMyth author and industry expert on marketing, identifies a handful of buying triggers. He says that people buy …

Credibility and authority are two emotions and attributes that make sales. We buy from businesses we believe to be knowledgeable …

Email marketing is still the most effective form of marketing for small to medium sized businesses. It’s particularly important for …

The timing of a press release is one of the most frequently asked questions. It makes sense. You put a …

In press and public relations, there are a few key terms that are used. One of those terms is “earned …

In the world of online marketing, there are phrases and “tactics” that you hear about so frequently, it’s easy to …

Once you decide that blogger outreach is a marketing tactic that you’re going to embrace, there is a strategy and …

Looking to get the most from your press release effort? Press release marketing is a great addition to your content …

Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there’s generally a bit of …