4 Questions to Ask Before Distributing a Press Release

Distributing your press release is part of ensuring it gets into the right hands at the right time. A good distribution service can help you reach dozens of major news outlets and hundreds of sites around the world. Additionally, you can get great coverage on social media, with your list, and much more. However, before you start sending your press release out, before you distribute it, there are some important questions to ask.

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1. Media Reach

When you’re looking at distribution services to disseminate your release, make sure that it reaches the media outlets that you’re targeting. Make a list of who you want to reach, and review the outlets that your potential distributors target. If they align, you’re good to go. While it’s not necessarily important to choose a site that reaches the most media outlets, it is important to choose a distributor that reaches the right media outlets. Before you choose your distribution tactics and services, make sure that you’re going to reach the right media outlets.

2. Goals

What are the goals for your press release? For example, are you using it to drive traffic? To increase engagement? Or are you using a press release to build a brand or sell a product? Identify the goal and then make sure that your distribution tactics and technologies support your goal. Before you distribute your press release, make sure you have clear and identifiable goals, along with a call to action and systems to support success.

3. Social Media Promotion

Will you pursue social media promotion and distribution? If so, then you’ll want to make sure that your technologies and tactics support you. For example, you’ll want to choose a distribution service that supports social media press release promotion and distribution. You’ll also want to make sure your release has the elements that perform best on social media, such as video and images. Before you distribute your press release, make sure that you have social media support in place to help you achieve your social media press release goals.

4. Measuring and Tracking Results

How will you measure and track the results of your press release? Many distribution services offer tracking and analytics. And this is an important feature, but it’s not your only option. It’s also important to establish your own analytics systems so that you can track traffic, conversions, engagement and other metrics that a distribution service may not be able to report on. Before you distribute a press release, make sure you have systems in place to measure your results.

Integrate these four questions into your press release creation process. Create systems to ensure you have systems in place to help you achieve the goals and objectives you have for your release. And find the best technologies to support you.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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