Why is Social Listening Important for Business?

There are many tools at your disposal to stay on top of what’s going on in your industry. It is important to know what your competition is doing, and what your audience is asking for. If your marketing, customer service, and product development strategies are solid, then you are in luck. Social listening is one tool that you can use to help your business grow and succeed.

What is Social Listening?

Social listening is the monitoring of your brand’s social media channels for any customer feedback and direct mentions of your brand. It integrates brand mentions and monitoring by keeping track of specific keywords. A social listening strategy contains analysis and insights that allows you to uncover opportunities.

Why is Social Listening Important?

Social Listening Helps You Create an Effective Social Marketing Strategy

Knowing what people say about your brand or industry is an important tool when creating a social media strategy.Focused listening will tell you which social networks your audience is most actively using, as well as brand sentiment. You will also learn what people think and feel about your products or services, your competition, and your industry.

Useful Metrics

Social listening helps you measure your social media tactics. You have the ability to analyze quantitative and qualitative metrics. This analysis provides valuable insights to determine your social performance for your campaigns. Consider measuring things like the volume of conversation and sentiment of conversation.

Real Time Brand Sentiment Evolution

Social listening helps you stay on top of your brand sentiment. It also gives you the power to change brand sentiment in real time. Social listening allows you to spot changes in sentiment in real time. This makes it easier to understand what triggered the change. If you’re getting positive engagement, then look to find out why and repeat those tactics. For negative sentiment results, consider taking a look as to why and engage with those individuals. You can help change their thoughts and feelings about your brand.

Future Development

Social listening gives you the ability to identify your audience’s pain points. This not only helps you with your content marketing plan and strategy but also in product development.

You can work to create solutions for the audience problems you uncover via social listening.

Plus, you can see what your competition is up to and work to create strategies and tactics that support your continued success. Social listening doesn’t have to be difficult for brands to implement. There are tools and services like Sprout Social, Hootsuite, and HubSpot to make your job easier. You can also outsource your social listening to a provider. Whether you embrace social listening in house or outsource it, always have a strategy in place. With a plan, you can stay on top of what your audience needs and what they think about your brand.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value brand messaging and reach.

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