Why Understanding SEO Is Key In Real Estate

Grow your real estate knowledge

When you are running your own real estate business, it can be difficult to know the ins and outs of every part of your operations. You’ve probably outsourced your website and your digital marketing efforts. Therefore, It’s important to know the basics of different digital marketing methods so you can understand how they all fit together.


SEO, or Search Engine Optimization, is an important piece of your online marketing efforts. Take a look and see how you can use SEO to your advantage.

What is SEO?

In simple terms, search engine optimization is the use of keyword phrases to boost your content on your website so that search engines, and the public at large, find you easier in different search engines.

SEO is made up of a few different pieces, but “Local SEO” is what real estate professionals should pay close attention to.

Local SEO is search engine optimization that is located to a specific region. Real estate professionals can use this to target into very specific areas where they want more listings or where they’re already selling.

How can SEO help you?

As you develop content, as a real estate professional, if you keep local SEO methods in mind, it will make it easier for you to bring in local traffic using this content. Whether you’re looking to develop your blog posts, your website content itself, or for your press releases, you can use local search terms that you’ve found in your research to capture more visitors for your site.

Why do you need this important online presence for your real estate business?

It’s been estimated that as many as 40-50% of house hunters start their search for their new home online. Imagine missing out on all of those new customers!

What are some simple steps you can use to start utilizing SEO for your real estate business?

  • Target local keywords. There are many sites and online tools you can use to research different local terms, but for real estate, you’ll most likely notice a pattern in your keyword phrases. Keywords can be: (1) (city) real estate, (2) (city) homes for sale, etc.
  • Write blog entries. Once you have your keywords that you are writing for, you can use these in your blog posts. Keep in mind when you’re writing these blogs that you don’t want to seem too sales-y. Offer content that your audience wants to read. A good starter blog list can be you answering the questions that your clients ask when they’re getting ready to start their house hunt or getting ready to list their home for sale.
  • Use social media. Make sure to have your social media pages up-to-date and your contact information listed everywhere correctly.
  • Keep your website updated. Optimize your bio on your broker’s website with your site information and social media profiles.

Regardless of what business your in, but especially so if you are trying to rank for local terms, it’s vital to optimize your content for search engines.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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