Press Release Ideas for Health and Wellbeing Companies

The health and wellbeing industry is one that is ever changing. In addition to competition and the need to continuously innovate products and concepts to capture consumer’s attention, there is also a growing body of evidence to support information about fitness, mental health, nutrition, and physical health.

There is tremendous opportunity for any company in the health and wellbeing industry to capitalize on the power of press releases to not only grab attention for their company, but to also share important information with their community. The good news is that not only is there an abundance of opportunity, the media really do tend to appreciate news about health and wellbeing.

Spend five minutes reading a paper or watching the television and you’ll see a piece on health and wellness. Let’s take a look at a few of the press release ideas so you can begin to create your press release marketing strategy for the upcoming quarter.


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1. Data and Research

The health and wellbeing industry, which is vast and covers a lot of topics, is always being studied. Every day it seems that new statistics and research findings are being released. This is an opportunity for health companies to issue a press release. And it’s also an opportunity to conduct your own research within your customers and community and to release that information. For example, a fitness studio might share the latest information on the importance of cardiovascular health and tie that research into a promotion to try a new cardio class.

2. Health and Fitness Events

Every weekend in communities around the world, there are health and fitness events. From health fairs where people can attend and get discounted services to 5k runs, there is tremendous opportunity. As a health and wellbeing company you can sponsor, host, or attend these events. Issue a press relies about your participation and leverage the event to increase brand recognition, traffic, and sales.

3. Innovation

As mentioned, the health, fitness, and wellbeing industry is one that is driven by innovation. Your organization undoubtedly creates new products, packages, or services so that you’re able to continue to provide to your audience. As you create and launch these new products or services, it’s an opportunity issue a press release and share the good news. You can also leverage a press release to gain information about your new products or services. For example, you might release a health and fitness app in beta mode and make it only available to current customers. That’s newsworthy both to the industry as a whole, and to the media, but also to your current customers and prospects.

As a health and wellness company, if you’re not utilizing the marketing power of press releases, you’re missing a viable opportunity to grow your business. There’s ample newsworthy resources for you to create a press release marking strategy that increases awareness, captures attention, and grows your business.

Call us today to speak to one of our PR specialists today: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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