What to Look for in a PR Strategist

Do you need a PR strategist? If you want to leverage the power of the press and public relations, then you probably want a strategy. And if you want to be able to respond to good press, and bad press (which can happen even without a strategy), then you probably want to have a strategy in place.

A PR strategist is someone who helps you create your PR strategy. It’s often an internal position, but you can also contract with a consultant or hire it out to a PR agency. Regardless of how you fill the job, there are some key elements to look for in a PR strategist.

1. Forward Thinking

Look for someone who is able to look to the future.

PR is about responding in real-time. However, you also want to have someone who is able to anticipate trends, opportunities, and situations. A public relations strategist should be proactive, not reactive. When speaking with candidates, ask them how they’ve approached PR in the past and ask for examples.

2. The Creative

It’s very easy for Public Relations to become routine. This routine, and focusing on the normal PR events and opportunities, may not help you reach the goals that you want to attain with your Press and PR.

Their portfolio or past examples of PR work they’ve done can help you see if they’re creative or traditional. Make sure to ask to see their past campaigns. Have them break down/highlight one of them and guide you through their creative process. This will allow you to see if their work-flow is a good fit to your team.

3. Successful Track Record

Any PR Strategist you hire should have a successful track record.

They should be able to demonstrate to you that they’ve helped companies create PR strategies that reached their goals. This means being able to initiate, implement, and adopt a strategy exemplifying trends, opportunities, and technology changes.

A strategist must be able to show you their past campaigns highlighting everything that occurred. As mentioned in the previous point, ask every strategist you interview go through one of their campaigns from start to finish. You will get a sense of how they accomplish their goals.

4. Someone Who “Gets” You

A good PR strategist, one that fits with your organization, means finding someone who probably has experience in your niche. It also means finding someone who can communicate effectively with you and your team.

Communication is an essential part of being a good PR strategist. Why? Because you have to understand the inner workings of a company and be able to work with different departments: sales, marketing, content creators, event planners, etc.

Finding a good PR strategist can take a little time. However, the role is important. A good strategy can increase brand awareness and strengthen your long-term business goals. Not to mention, consistently keeping you ahead of your opponents.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value brand messaging and reach.

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