What Does It Take To Capitalize On Influencer Marketing?

There are a number of ways to capitalize on influencer marketing in order to grow you brand and business. Influencer marketing can be one of the most effective ways to expand your company’s reach, increase your authority in your niche and industry, and establish yourself as a thought-leader worth paying attention to. If you aren’t already using influencer marketing in your business, it’s time to start.


What Is Influencer Marketing?

Influencer marketing is a way to leverage the high status of others working in your niche or industry. In most cases, they won’t be direct competitors, but they will be people who are seen to be in the know about key topics and trends. These influencers have large followings, especially on social media. This means that, for example, on Facebook, they will get more likes, shares and comments.

This audience engagement is seen as a sign by Facebook, and Google to a certain extent, that the person is worth paying attention to. On Facebook, their content will be shown to an ever larger percentage of their followers. Ordinary users will usually only get their content shown to about 10% of their number of followers.

Engagement will ensure that the people who click will see your content more often. If they share it, word about your business can spread in ever-widening circles. Influencers can have millions of followers. Even if only 10% of them saw your content, or something an influencer wrote about you, just think what that could do to help you grow your business. This can help you capitalize on the power of influencer marketing with just a few simple comments and posts if you are allowed to add content (or moderated content) to their pages.

How do people become influencers?

Influencers are grown, not born. They take the time to learn, write, grow, and share what they know with others. Through doing all of these activities consistently, they become a trusted authority in their area of expertise. They don’t slavishly follow. They start to become real thought leaders.

This being the case, they are never going to recommend anything that does not work, because that would compromise their hard-earned reputation. However, they are willing to work with others who can add to their reputation, a person who clearly knows what they are talking about and who is motivated by the desire to help people, not just squeeze cash out of them.

Now that you know what influencers are and how they become so influential, it’s time to start capitalizing on this. Here are a few simple steps.

1-Find Influencers in Your Niche

Who are the top movers and shakers, bloggers, YouTube stars, and so on? Make a list of name, URL and email. Follow them on their social media account. Don’t be pushy, just observe, and then gradually engage in a helpful way so you can start building a relationship.

2-Join in the conversation strategically

Comment on things you know the most about in your niche. Be sure your blog/site and all social media profiles you have reflect your knowledge and expertise.

3-Show your experience and knowledge with every interaction

You can not only spread the word about your products and services through influencers’ accounts, you can also start to position yourself as an influencer in your niche who is worth paying attention to.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy