Should You Use a Press Release Writing Service?
A press release writing service is exactly what it sounds like. It’s a service, usually provided by one person or a group of people, where they write press releases for you. If you dislike writing press releases or you don’t have time to do it, then this may sound like a great option.
However, there are some pros and cons to hiring a press release writing service. Let’s explore those benefits and drawbacks so you can decide if a press release writing service is right for you.
The Benefits
One of the benefits of using a press release writing service is that you save yourself time. In the beginning it can take a few hours to write a press release, and that doesn’t include gathering the data, including quotes and facts to support your information. If you are a small operation or you don’t have a good writer on your staff, it makes sense to outsource the service to a professional.
Expert Suggestions and Experience
A press release writing service will have the experience that maybe you and your team do not have. They’ll know what types of headlines are working right now, how to attract your audience, and how to get the biggest bang for your press release buck.
They’ll also know how to properly format and structure your press release so that you get the respect and attention you want from media representatives. And press release writing services may also know how to position your press release so that you attract your intended audience.
Extra Features
Some press release writing services go the extra mile. They may also submit your press release to the directories and media outlets that you’ve chosen. They may offer to track the results of your press release so that you can improve your strategy and your press release marketing results overall.
The Drawbacks
Press release writing services are not free, and the ones that are cheap are generally not going to have the experience and skills that you’re looking for. If press releases are a large part of your marketing strategy, the costs of hiring a press release writing service can quickly add up. That being said, the results you get from a professional may be worth it.
It should also be mentioned that even when you’re working with a press release writing service you still have to invest some time in the project. You will need to explain your brand, your message, and your news, and provide all relevant facts and supporting information (including quotes) to the press release writing service.
Essentially you do the legwork and give them the information they need to write a quality press release. The good news is that experienced press release writers often give you a simple questionnaire that you fill out, and they can work from that to write your release.
The Best of Both Worlds
Another option is to occasionally use a press release writing service. If you have a press release marketing strategy that has you publishing press releases often, you might use a professional service once a month or once a quarter. You can then fill in the gaps by writing your own press releases. You can use the structure and layout of the professional press release as a guide for the press releases that you write yourself.
When deciding if a press release writing service right for you, it’s a good idea to take a look at your budget, your available time, and your writing skills and resources. Sometimes the best way to decide if something is right for you is to give it a try. Look for quality press release writing service with the reputation for delivering good results.
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