Press Releases to Announce Technology

New technology demands a press release. It’s big news, and even small changes to applications and software deserve a public announcement. Keep in mind that press releases can be distributed to a wide audience through a service. 

You can also share them on social media, on your website, and delivered to your leads and customers via email. When you have news to share – and new technology is definitely news – then a press release is a must. Keep the following considerations in mind when you’re writing press releases to announce technology.

1. The WHY Behind the Technology News

Many people focus on the fact that they’re releasing new technology. The truth is that no one cares that you’re releasing a new piece of software, mobile application, or even medical technology. What they do care about is how that new technology improves their lives. And that’s often what the media will focus on as well. When you’re announcing a new product or product update, be sure to capture the news in a way that stresses the impact and benefit for your human audience.

2. Add Personality 

Technology content can be dry and a little boring to read about. And media representatives are human. They want to read information that is interesting. You can add interest in a number of different ways. The first way, and this is proven to improve the results of press releases, is to add images to your release. 

These images can include photos of relevant staff. However, consider using images that also back up your information and add interest. For example, infographics are a great information source. Video and other graphics are effective too. 

Another way to add interest is to include quotes from relevant staff and customers. Interview a handful of people and look for quotes that support the personality of your company and your brand. These not only make your release more interesting, they also help media representatives and readers get a better sense of your brand. 

3. A Call to Action

What do you want readers to do once they’ve reached the end of your press release? Include a call to action that supports your press release marketing goals. A call to action can send readers to a sales page, to your website media page, to your opt-in page or some other relevant page. Neglecting a call to action is neglecting an ideal opportunity to build your business. 

Finally, make sure to include contact information for your company. This information should be consistent with other contact information published on your site and around the web. Inconsistencies can harm your local search engine optimization. You’ll also want to add any social media links and links to collateral material so readers can continue interacting with your organization. The technology industry can benefit from using press releases to announce their new products and services.

Grab a Free Guide: The Ultimate Guide on How to Write a Press Release

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy