Press Release Strategies for Better Visibility

Getting coverage for your press release isn’t always easy. The stakes are high when it comes to competing for attention, hence why standing out is a must.

The question to ask yourself is: Are you giving your press release the best advantage? There are different ways you can leverage your PR’s exposure by practicing promotional tactics. Finding out which tactics to use at certain times is an important factor in the longevity of your PR campaign’s visibility.

Here are some ways you can get better visibility for your release:

Start with A High-Quality Press Release:

The first step to getting better visibility for your press release is to make sure the release was well written.

Is it newsworthy? –That is one of the main questions you must ask before, during, and after writing the release. Newsworthy releases are interesting, heavy hitters that the media is looking for. Putting the concept of that story into a release can be a bit of a challenge. How do you fit so much information into a release? What else do you need to include?

Some things to consider when creating your press release:

  • A captivating and informative first paragraph
  • Visuals:
    • videos
    • photos
    • infographics
    • graphs
  • Quotes from important and relevant personnel
  • Social Media links to share your release + connect with you online


Take the opportunity to spruce up your website with your latest press release!

Whether it be a new product launch or a company conference, having the latest news about your business on your website is a great way to boost visibility. If 1k+ people visit your website every day, that’s 1k+ people viewing your release! People who visit your website for more information, to purchase, log in, etc. will be up-to-date. Having this easily visible by people who access your site is a great opportunity for your business.

Social Media:

Did you know that 45% of the world’s population uses social media? That’s almost half the planet! Are you using your business’s social media platforms to share your release?

You should be!

Let your followers know that there’s big news being announced! Encourage your followers to share your release to get the most visibility out of social media. You should be able to track how many times your release was shared on social and see an increase in your PR views.

If you have visuals attached or related to your release, make sure to share them online! Pictures and videos make great social media content and attract people to view it. People are constantly refreshing their feed looking for new content posted. Putting your release on social media helps to place you on top of your follower’s feeds. This is a great opportunity for your business to stay on top!

Distribution Services:

Leverage the power of a press release distribution service. Choose media outlets that make sense for your audience and your industry.

It’s also important to think outside the box when trying to increase your press release visibility. Do you have relationships with influencers? Send them your press release. Get people involved in talking about your news on social media and encourage shares and reposts. And when your news gets covered by the media, always promote that coverage on all marketing channels. Leverage your press release as much as you can and then get busy writing the next one.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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