Successful pitches to the media don’t just happen. They take an abundance of planning, research and discipline. A great email …

You spent good time studying a handful of media representatives. You know what they like and you’ve created a press …

Building a relationship with a few journalists and media representatives can help your business. You’re able to provide the journalist …

A press release is often designed specifically to grab media attention. Sure, there are other goals and motivations to write …

Understanding what the media wants in a story can help you get the media attention you want for your business. …

Partnering with the media can be a win/win situation. You get the coverage you want for the issues that are …

Before you distribute your press release, it’s important to make sure that it’s properly formatted. Whether you’re distributing your release …

Each paragraph of your press release has a job. For example, the first paragraph summarizes the information in your press …

Sometimes the most difficult part of writing any type of content is figuring out how to end it. It doesn’t …

After your headline there is the opportunity to include a press release summary paragraph. This paragraph is often what shows …

The headline is the most important part of your press release. If the headline doesn’t do its job, then no …

There are some press release mistakes that your audience just won’t forgive. The press release has an explicit purpose and …