The first thing you need to think about when determining if you need to do a press release is the …

You can turn your ordinary press release into something extraordinary by adding a few elements to the content. There are …

Writing a powerful story is the first step to grabbing the media’s attention. Following this simple checklist can boost your …

Creating a strong book press release can be a vital component for a successful book launch and for continued book …

Learning more about earned media can help you grow your business. Building recognition for your brand and for your business …

Creating a press release for attorneys can be a challenge. There are limitations to what can be shared in the …

Press releases can grow your reputation through earned media. Building up your reputation online begins with getting others to talk …

An attention grabbing author press release can grab the eyes of the media and push your story to the front …

Press releases create authority by providing earned media that shares your story. The more your name and brand becomes associated …

The traditional method for gaining earned media lies in the utilization of media outlets. Creating news stories that reporters and …

Earned media has been a part of many marketing plans since marketing plans came into existence. Earned media can be …

The press release was originated in 1906, when a Pennsylvania railroad company wanted to connect with journalists about a train …