Do you have questions about press release marketing and how to use them to build your business? You’re not alone. …

Before answering the question, “Does your company need a digital newsroom?” consider this question – do you want media coverage? …

In the world of press releases and public relations, social media is a channel to leverage. The media is present …

There are best practices for just about any tactic or endeavor you might embrace. Do you have to adhere to …

You already have a strong content marketing strategy. It’s working. You’re achieving your goals, you’re building your brand, and you’re …

There are many different tactics, channels, and resources that you can use to build your company’s brand. In fact, every …

The media stand between your news and the world learning about your news. They’re the device that takes your news …

Small business owners can unfortunately fall prey to several myths and limiting beliefs. These myths can have significant impact on …

Most media relations strategies focus on identifying media contacts and initiating the relationship. Because it can be a process that …

No marketing plan, campaign or strategy is worth anything if you don’t know who you’re marketing to. It’s that simple. …

When you start to publish more than one blog post a week, it can quickly become overwhelming. Add to that, …

Distributing your press release is part of ensuring it gets into the right hands at the right time. A good …