Press Release Optimization - Tuesday, October 7th, 2014 by

Where to Find Quality Images for Your Press Release

You know that images are a critical component of online content, including your press release. Visuals are processed more quickly than text, and people respond better to content when there are images...

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Press Release Writing Tips - Monday, October 6th, 2014 by

6 Ways to Use a Press Release to Launch and Sell Your Book

Okay, let’s be upfront here and say that writing a book is often the easy part. The difficult part has yet to come. Once you’ve sent it to the publishers or uploaded it to your distributor, the...

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Press Release Writing Tips - Friday, October 3rd, 2014 by

Want Inbound Links? Write a Press Release

Just a few short years ago, press releases were an integral part of search engine optimization. They were powerfully effective for being indexed and helping organizations achieve a higher page...

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Tips To Choose The Best Images For Your Press Release

With social media press releases and the visual nature of Internet-based content, it’s no surprise that press releases with images get twice the attention as those without. So let’s assume that...

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Press Release Optimization - Wednesday, October 1st, 2014 by

9 Tips for Enhancing Your Social Media Press Release

Social media press releases are a powerful way to share your story with a larger audience. While the material in a social media press release is still about being newsworthy, it should complement a...

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Press Release Optimization - Tuesday, September 30th, 2014 by

The Pros and Cons of Publishing Your Press Release on Your Blog

There are many different options for getting exposure for your press release. One option is to publish it on your blog. Before you hit “Upload” and take that step, make sure you have a full...

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Press Release Writing Tips - Thursday, September 25th, 2014 by

3 Reasons Why Your Press Release Needs a Subheadline

When you look at a typical press release you’ll notice a few things. You’ll notice that they all end with a call to action. They also begin with a date and location. They’re formatted...

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4 Reasons to Send Your Press Release to Industry Professionals

Looking for other opportunities to distribute your press release and maximize your press release marketing campaign? Consider sending your release to industry professionals. These people should be in...

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Press Release Optimization - Thursday, September 18th, 2014 by

Press Release Keywords and Hashtags – Dos and Don’ts

There are many elements that you can add to your press release and to your press release marketing strategy to improve the results. Keywords can help improve readership and they can have an impact on...

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Online Visibility - Wednesday, September 17th, 2014 by

Survey of journalists gives tips for better press releases

Jessica Burnette-Lemon Reports a recent Survey of journalists for tips to better press releases What do journalists really want from a press release? For their 2014 “Disrupting the Press...

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