Press Release Optimization - Wednesday, January 7th, 2015 by

The Dos and Don’ts of Following up Your Email Pitch

You spent good time studying a handful of media representatives. You know what they like and you’ve created a press release pitch that you hope grabs their attention. After sending the pitch to...

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Online Visibility - Tuesday, January 6th, 2015 by

How To Learn More About The Journalist You’re Pitching To

Building a relationship with a few journalists and media representatives can help your business. You’re able to provide the journalist with the type of information and story that they’re looking...

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Press Release Writing Tips - Monday, January 5th, 2015 by

What Motivates a Journalist to Cover a Press Release?

A press release is often designed specifically to grab media attention. Sure, there are other goals and motivations to write a press release. However, if the media writes a story about your business,...

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Press Release Writing Tips - Friday, January 2nd, 2015 by

What Does The Media Want In A Story?

Understanding what the media wants in a story can help you get the media attention you want for your business. You’ll have not only a better idea about how to craft a compelling press release;...

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Online Visibility - Thursday, January 1st, 2015 by

How to Partner With the Media

Partnering with the media can be a win/win situation. You get the coverage you want for the issues that are important to you. The media gets information, stories, and connections that help them...

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Press Release Writing Tips - Wednesday, December 31st, 2014 by

Formatting Your Press Release? A Checklist to Make Sure It’s Perfect

Before you distribute your press release, it’s important to make sure that it’s properly formatted. Whether you’re distributing your release using a service or you’re sending it to...

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Press Release Writing Tips - Tuesday, December 30th, 2014 by

Tips To Write a Better Boilerplate

Each paragraph of your press release has a job. For example, the first paragraph summarizes the information in your press release. This means that each time you write a press release, you’re...

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Press Release Writing Tips - Monday, December 29th, 2014 by

The Right Way to End a Press Release. How to Wrap It Up

Sometimes the most difficult part of writing any type of content is figuring out how to end it. It doesn’t matter if you’re writing a blog post, a case study, a book or a press release. Wrapping...

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Press Release Writing Tips - Friday, December 26th, 2014 by

How to Write a Press Release Summary and Why It Matters

After your headline there is the opportunity to include a press release summary paragraph. This paragraph is often what shows up on search engine results. And depending on what service you use to...

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Press Release Writing Tips - Thursday, December 25th, 2014 by

4 Components of a Good News Release Headline

The headline is the most important part of your press release. If the headline doesn’t do its job, then no one will read, share, or publish your release. Many people actually write the press...

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