Is The Message Of Your Press Release Getting Through?
Writing press releases is part art, part strategic craft. It can be difficult to get the hang of writing an …
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How To Build A Positive Relationship With The Media
Studies have shown that more than 300 press releases are published every day in the U.S. alone. You might think …
Common Media Page Mistakes
There are a number of common media page mistakes business owners and marketers make which could be costing them big-time …
5 Ways To Use Press Releases To Find Leads
Press releases can be one of the most effective tools in your marketing kit for finding leads if you use …
Understanding Buying Triggers and How They Impact Your Content
Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to …
4 Questions The Media Will Have For You If They’re Interested in Your Story
When you grab the interest of a media representative and they’re interested in your story, it’s important to be ready …
Press Release Marketing Trends to Pay Attention To
Trends can play an important role in your business strategy and marketing. As new technologies emerge and online engagement evolves, …
How to Plan Your Press Release for Multiple Channels
Most of the time, you’re distributing your press release across multiple channels. You may share it on social media sites. …
How to Interview Customers and Get Good Quotes for Your Release
Quotes play a very important role in your press release. They offer insight into the news that you’re sharing. They …
Tips to Increase Engagement for Your Press Release
There are a variety of goals for a press release. You may want to drive traffic to your site. Your …
The Benefits of a Strong Media Kit
Every company needs a media kit. A media kit is a page on your website or a downloadable package of …
5 Mistakes Startups Make When Pitching to the Media
Startups have a number of challenges ahead of them. You have to find investors, you have to create and sell …