Is Newsjacking Acceptable in 2019?
You want to grab attention for your brand, right? And maybe your content marketing isn’t working as effectively or as …
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Formatting a Press Release Video Script
Formatting a press release video script can be a new process for most people. Press release videos can tap into …
Why Your PR Readability Score Matters
How readable is your PR content? In other words, how easy is it for your audience to read and understand …
Are Clickbait Subject Lines Acceptable in PR?
Headlines are everything. Horrible headlines will not get your content opened. A good one attracts and motivates readers to open …
How to Step Up Your Google Ranking
Boosting your Google search engine ranking used to be simple. All you had to do was make sure keywords were …
What is Social Media Burnout? How It’s Affecting Your Business and 10 Ways to Best Handle It
Do you run, depend, or use social media for your business? If so, you must know about Social Media Burnout …
Should I Distribute the Same Press Release More Than Once?
Short answer: No. Long answer: you can share the same story more than once, but not the same press release. …
The Importance of Lead Magnet Content
When I was little, my younger brother and I would always get into trouble around the house. We were often …
5 Ways Blogging Can Help Your Business
Easy. Effective. Inexpensive. Welcome to the world of professional blogging. If you are looking to increase the amount of content …
Free Social Media Marketing Tools
For many brands, social media marketing consumes a majority of the marketing budget. That budget is not allocated to content …
Who Has the Upper hand: Corporations or Influencers?
The internet is in a constant state of evolution. 20 years ago, email marketing was cutting edge and a business …
Examples of a Successful PR Marketing Strategy
Public relations is sometimes an oversight. Companies think about their PR when they receive bad press, or when they have …