What is Social Media Newsjacking? – 2019
Has your company embraced the power of newsjacking? It can be an extremely effective tool to grow your business. Newsjacking …
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Create Your Media List in 4 Easy Steps!
Do you have a media list? If you know and have a few media contacts, consider yourself ahead of the …
Media Pitching 101: When to Pitch to the Media
The perfect time does exist. When it comes to pitching to the media, everything must align. The way the pitch …
Including Image & Video Assets in Your Press Release
If you look at the statistics, there’s no doubt that we’re a visual society. Content with photos or images gets …
Press Release Strategies for Better Visibility
Getting coverage for your press release isn’t always easy. The stakes are high when it comes to competing for attention, …
Does Your Press Release’s Readability Score Affect Your SEO?
SEO is an important part of your marketing strategy. One of the main ways prospects find their way to your …
PR Software is Measuring the Once Unmeasurable
Technology, software, and AI are modernizing industries across the board, and PR is no exception. ( Featured Image Photo by Lewis …
Why Real Estate Agents Should Write a Blog Post
One of the most important tasks for a real estate agent is to connect with their audience. People buy from …
When to Pitch to Newspapers, Magazines, & TV Show
Pitching to the media, regardless of the channel, can be stressful. One of the most important things you can do …
How to Improve Common Press Release Mistakes
It’s not just you. Everyone makes these mistakes. But don’t worry! There is still room for improvement. People often think …
Where to Find Relevant Reporters or Media to Pitch Your Story
Writing a pitch or story idea is one thing, finding the right reporter to read your pitch is another. Ideally, …
How Long Should a Press Release’s Headline Be?
Writing headlines is an art and science. You need to have a clear understanding of your audience and be able …