Media Outreach

When working on your company’s press and publicity, it’s important to focus on strategy. Many marketing professionals work quite hard …

The time you spend connecting with the media is valuable time. You want to make the very most of it …

Pitches don’t always work out. In fact, they’re unsuccessful more times than they’re successful. Yet, they’re also part of the …

You put a lot of time, energy, and maybe even money into writing your press releases. Ideally, you want to …

Do you have a company newsroom? No, we’re not talking about a physical newsroom, we’re talking about a virtual one. …

Wait! Before you publish your press release on your website, there are a few important steps to take. Yes, publishing …

Sometimes you can wing your content. You can whip up a quick social media post or repurpose a blog post …

In many cases, the press release you write will be local or national, of interest to the region or state …

Any proactive and well-planned press and public relations strategy will also include a media outreach strategy and plan. This is …

Many new small business owners, as well as those just starting to work in marketing and public relations, often ask …

The timing of a press release is one of the most frequently asked questions. It makes sense. You put a …

In press and public relations, there are a few key terms that are used. One of those terms is “earned …