Integrating News Releases into Your Marketing Strategy

News releases are just one part of a full-scale marketing strategy. And no marketing strategy is truly effective until all marketing channels and tactics are well integrated. Unfortunately, many business owners miss this potential by keeping press and marketing separate. Here are a few ideas to help you successfully integrate your news releases into your marketing strategy.


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  1. Your Product Launch

Ideally, you’re issuing a press release any time you launch a product or service. This is true whether the product is new, updated, or being re-released. Each launch generally consists of a few weeks of buildup prior to the launch. This is when the marketing team is putting in long days and making sure that the word is getting out.

These two campaigns, your press release and your pre-launch buzz, should align. You can of course start building buzz for a product before you issue a press release. However, make sure that the release goes out prior to launch. To fully integrate your news releases into your marketing strategy, make sure that the language, benefits, and brand message are consistent.

  1. Social Media

Social media marketing is at the top of the list for many companies. It’s a tactic and marketing channel that enables many organizations to get a bigger bang for their buck. It’s a lot easier to reach a few thousand people via social media marketing, for example, than with advertising.

Leverage this reach by distributing your news releases via social media. Share links to the content. Engage in conversations about the information in the news release. And make sure that your release is social media friendly, meaning that it contains content that is easy to share and interesting to your social media audience. Every news release can be added to your social media marketing strategy.

  1. Hashtag#

Press releases often contain keywords that help them get found by the media and prospects online. You can further leverage the power of social media by including hashtags in your release.

  1. Social Sharing Buttons

Add social sharing buttons to your release, and make sure that any content that is likely to be shared on social media, like a video, has its own link with keywords and a share button.

  1. Use a Press Release to Promote Your Content

There are some content marketing tactics that need their own level of promotion. For example, writing an eBook and giving it away for free is a common marketing tactic. It helps build credibility and authority in your industry, and it’s a great lead generation tool. You can leverage the power of a press release to promote your eBook or content product.

It’s a way to get the maximum results from your content marketing. Use a press release to announce case studies, white papers, infographics, information products, webinars and any other type of content marketing that you think your audience, and the media, will find valuable.

From social media to email, every channel of your current marketing strategy can support your news releases and your public relations marketing efforts. Examine your current marketing plan and look for opportunities to maximize your results with integration.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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