How to Best Share Press Releases on Twitter (X)
How do you announce a press release on Twitter X?
You’ve written your press release and are ready to distribute it using a press release distribution service. Chances are your press release also contains some social media functionalities that make it possible for your audience to find, share, and like your press release. Often, when people think about sharing their press releases on social media, they think of platforms like Facebook and LinkedIn. However, Twitter (X) is a surprisingly useful resource.
Many journalists use Twitter (X) to gather information and generate article ideas. When you’re getting ready to distribute your press release, make sure to create a post to announce it. Let’s take a look at a couple of ideas and tips for sharing press release posts.
1. #Hashtags. Hashtags appeal to both journalists and your target audience. It’s how people search for information on Twitter (X). There are a few hashtag strategies to consider when creating your post. The first is to align your press release with a larger topic or trending topic to generate mass appeal. For example, you can hashtag a current event. Another strategy is to take a look at the keywords that people will likely use to find your information.
2. Keep it Short and Sweet. When you write your press release post, remember that you only have 280 characters to work with, and some of those characters are going to be the link to your actual press release. The goal is to distill your press release information into bite-size chunks and short pieces of attention-grabbing information.
You can create these bite-size chunks by taking a look at your press release and identifying 4 to 5 core ideas, quotes, and statistics that will grab your audience’s attention.
3. Transparency. Another tip is to make sure that your readers know that you’re announcing a press release by beginning the post with the word “release.” This prepares your readers for the information. When they click on the link, they’re not surprised when they land on a press release.
4. Use Photos. Twitter (X) allows you to post photos. If you’re disturbing your press release online, consider including one of the photos from your release in your post. Posts that contain a photo tend to see higher engagement and impressions. It’s also a good idea to test this with your audience, as they may or may not respond better to posts with photos.
5. Grab Attention. Consider using copywriting tactics when writing your Twitter (X) posts. Posts that ask questions, present useful or factual information, or make a promise tend to be resposted more often. For example, “How do you prevent sunburn?” is a question. “5 Tips to Prevent Sunburn” provides useful or factual information, and “A Secret to Preventing Sunburn” offers a promise.
6. Clarity is Key. When you’re creating your Twitter (X) post, make sure to use full words rather than “text speak” or abbreviations.
7. Read it First. Read your Twitter (X) post before you hit “send” to make sure it makes sense to you and your audience.
8. Stagger and Schedule. Don’t inundate Twitter (X) with 10 posts about the same press release all at once. Stagger them throughout the day or over a few days. You can schedule posts in X or use a scheduling tool to control the publication of your tweets and press release announcements.
Finally, track your success. Use Twitter (X) analytics and media monitoring tools to evaluate how effective your tweets are. You may find that certain keywords or styles attract more views, clicks, and retweets.
To learn more about Newswire’s press release distribution services and why our customers have named us #1 in Customer Satisfaction and Ease of Use for four years in a row, visit www.newswire.com.
