Education • What Is A Press Release Distribution Service? • 7 MIN READ

What Is A Press Release Distribution Service?

Written by Newswire Marketing

What Is A Press Release Distribution Service?

What Is A Press Release Distribution Service?

It can be challenging to figure out the exact steps to take when you want to share news about your brand with the world. With all the different types of digital marketing available that can increase your visibility, it's hard to know which would be best for your brand and when and how to implement it. This post will teach you what a press release distribution service is, what benefits one can offer to your brand, and what to look for in a press release distribution service should you decide to use one.

Before we go into defining what a press release distribution service is, it's important to first understand what a press release actually is. Generally, press releases announce events, news, or current developments about your company or its products or services. It's kind of like an announcement but to the media outlets. It differs from an announcement because its purpose is strictly informational and not promotional. Press releases are great because they let you quickly and easily create awareness about a product or service.

A press distribution service is a company that distributes your press release to media outlets, blogs, other public relations outlets, and business-related media channels. Journalists use press release distribution services to search for press releases to run on their media channels.

Press release distribution service companies are becoming increasingly more popular due to the large amount of content that media companies have to distribute and the speed and exposure that they can offer brands very quickly.

Businesses of all types, PR agencies, and other organizations can benefit from press release distribution services because they can be very convenient. In addition, most press release distribution services can quickly distribute your press release to many media outlets. They also are beneficial because they can ensure that opportunities are not missed in the press release distribution process.

Benefits of Using a Press Release Distribution Service

Press release distribution services are an excellent option for a company looking to reach its target audience. For example, companies can use these distributors to reach local, regional, national, and international media with their new products and services.

It is crucial to ensure that your press releases are distributed to the right reporters at relevant media outlets using a professional distribution service. You can also hire these services to review your releases for formatting and typos before the releases are distributed.

Benefits of Using a Press Release Distribution Service:

How Much Does A Press Release Distribution Services Company Cost?

Pricing will vary depending on the services the press release distribution company offers. Press releases can cost between $200 and $2000 to distribute, depending on which features you choose. There is no standard price for the distribution of press releases since each company maintains its network of media outlets and editors.

Tips for Choosing a Press Release Distribution Service:

You may find choosing the right company for your business challenging, with the many companies that are online offering press release distribution services. Outlining your business goals and specific needs can help you make an informed decision and see which companies you match up with.

When selecting a press release distribution service, keep the following things in mind:

When Is an Ideal Time to Use a Press Release

For major events, organizations should create press releases. Companies or organizations can also use a press release to shape the narrative when someone is scrutinizing them. An example of one of these events would be:

How to Write a Press Release?

Press Release headlines are the first thing people read, so they must be perfect for making an impression. Journalists will probably not pay attention to the rest of the article if the headline is poorly crafted.

Write your next headline by following these steps:


Getting coverage for your company is easy with a press release. By utilizing their digital distribution networks, press release distribution services can reach many relevant media outlets. Using a press release distribution service ensures your announcement will reach the reporters who are most likely to cover your business.

Hopefully, these pointers will be of help next time you find yourself writing a press release. Finding the best distribution service for your press release should be easy if you know what's essential to your brand.

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Get help with your press release distribution today!

Not sure what you need from a distribution partner or where to start? Newswire’s team of expert PR Strategists can conduct a free, comprehensive needs analysis to determine the right solution. In addition to press release distribution options, Newswire offers additional media and marketing communications support through the Press Release Optimizer.

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Do you think the Press Release Optimizer might be a good option for you? Click “Let’s Get Started” to schedule your free needs analysis to see how Newswire can support your media and marketing efforts!

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