Press Release Optimization

Do you have a new product or service you’re getting ready to release? What about an upcoming promotion? As launches …

There are a number of ways to discover whether or not you are getting the most out of each press …

Press release return on investment, or ROI, is an essential measure to help determine whether or not your press release …

Want to get more traction from your news release efforts? In addition to making sure that your news release is …

Work smarter, not harder. You’ve likely heard this phrase before. But what does it mean and how does it apply …

The role of the media has evolved as the internet, social media, and technology has changed. Business, of course, has …

There are many components to an effective and productive marketing strategy. Everything from email to press releases, and everything in …

A reporter covering a story about your business or writing about your industry can change the course of your business. …

Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone …

Media outreach is one of the most important steps a business can take to support their press and public relations …

Press releases have changed over the past decade. In fact, they’ve changed quite a lot over the past few years. …

Press releases are structured documents with rules that need to be followed. Over the past few years, the rules have …