Simple Tips to Leverage the Power of a News Release

Want to get more traction from your news release efforts? In addition to making sure that your news release is published on your website and distributed to your list, there are a few additional steps that you can add to your plan.

Include a Call to Action

News releases are great for getting media attention, driving traffic, boosting sales and a lot of other different marketing and business goals. However, you can get more traction in your news release if you always take time to include a strategic call to action. Your call to action should support your goals for the press release. If your goal is to get media coverage and attention, then make your call to action an invitation to learn more about your business or to connect with a PR representative.


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Set Goals for Your Release

What do you want your press release to accomplish? Sure, media attention may be one goal, but there are others to consider. We’ve already mentioned a few. It’s important to set goals so that you can craft your release content to support those goals, and so you actually get better results. Not setting goals for a release essentially guarantees you’ll get lackluster results.

Track Your Results

Did your release reach the right people? Did your audience respond to it? What links were clicked on? Where did your traffic come from? All of this information, and much more, is essential. Without it, you have no real idea whether your news release achieved your goals and if it was successful. Additionally, the information that you gather, and your analysis of that information, will help you craft stronger press releases in the future.

Reach a Wider Audience

Use a press release distribution service to reach a larger audience. Yes, it’s always a good idea to send your release to a few handpicked and well-researched media representatives and journalists. However, if you want to get the most from your news release, use a distribution service.

Social Media

Distribute your press release on social media. You’ll reach a larger audience. You’ll also be able to benefit from the type of engagement that happens on social media. For example, you may find that a video in your press release has more shares and comments than other pieces of your release. Use social media buttons and integrate key social media functionality to help leverage the power of your release.

Images (with links and tags)

Include images in your news release. And make sure to place keywords in the tags for those photos. This will make them searchable and help SEO. Additionally, journalists and your audience respond to content more favorably when it contains images. These images can include photos, video, and graphics.

Finally, don’t forget the power of an attention grabbing headline. A news release can help you and your business accomplish a number of goals. However, to leverage the real power of your release, it’s important to employ several key tactics. Follow these tips and enjoy the benefits of your efforts.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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