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When Should You Write A Media Release?

Many marketers get confused about when they should issue a media release. The short answer is whenever something new and exciting happens at your company. But let’s take a deeper look to help you...

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How To Promote Your Music With Press Releases

Press releases are an effective tool for promoting anything you wish to sell, including your original music. If you have a new single or album to promote, take the time to learn how to write an...

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How To Promote Your Book With a Press Release

Press releases are an ideal tool for promoting your new book. If you are an author wishing to gain awareness for your novel or non-fiction guide, taking time to learn the most important aspects of...

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9 Secrets To A Successful Media Release

Press releases are an essential part of any public relations strategy. They are your way of connecting with journalists and other media representatives and controlling the conversation in relation to...

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How to Pitch A Story to Local Radio

Your pitch is a presentation to someone. In the world of press and publicity, a pitch usually entails trying to get a media outlet to cover your story in order to promote your business. Keep in...

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How Can a Press Release Help My Business?

Press releases are designed to help businesses get media coverage about the most important news in their business. They were originally used around 100 years ago as a means of large businesses...

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How to Know What Your Industry Journalists Want From You

The secret to getting media pickups from industry journalists is to offer them exactly what they want, which in turn gets you what you want, free publicity and traffic. When it comes to writing a...

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Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?

With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in the news is down 32%. So, what does that mean for your marketing...

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Why You Should Leverage Influencer Marketing in Your Earned Media Marketing Strategy

Influencer marketing and earned media marketing are often two separate strategies within a content marketing plan and overall marketing approach. However, the two can, and should, overlap. When you...

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How to Build a Brand that Connects (Humanize Your Brand)

If you want your prospects and audience to connect with you, you have to create a brand that is less “business” and more human. Why? Because people buy from brands they trust, from brands that...

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