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How Important Is Your Online Presence for Attracting Media Representatives?

Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you should create strategies and execution plans for both, it’s also...

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Five Ways to Increase Press Release Distribution Results

Press release distribution is how you get your company story and news into the hands of media representatives. There are a variety of channels and tactics that you can use to distribute your release,...

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Influencer Marketing Tips to Help Small Business Owners

There’s the general misconception that influencer marketing strategies only work for midsize to large companies. This isn’t true. In fact, influencer marketing can have a significant impact on...

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The Importance of Identifying Key Influencers

How hard do you want to work to grow your business? How many hours do you have in your day to dedicate to marketing, increasing awareness and traffic, and strengthening your brand? The truth is that...

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The Importance of Basic Press Release Distribution

What many business owners don’t realize is that the press release isn’t dead. Far from it. Yes, the reasons for publishing press releases have changed. There was a short period of time where the...

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Press Release Goal Setting 101

The goal of a press release is to get media attention, right? Well, yes and no. The truth is that you’ll have better results if you put a bit more thought and time into your press release goals....

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Is Your Marketing Content Too Vanilla to Interest the Media?

Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers so they begin to know, trust, and value you....

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Influencer Marketing Know-How

Influencer marketing is the process of leveraging key industry influencers to grow your business. When someone who has influence with your target audience recommends your products or services, it can...

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How Important Is Your Online Presence for Attracting Influencers?

Influencers are the people your audience listens to. They have authority, credibility, and often likeability amongst the people you’re marketing to. Therefore, attracting influencers to your...

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Influencer Networking 101

Influencer networking is a term that you may have heard in the past. You’re definitely going to hear more about it in the future. But what is it and how can it help you strengthen your business and...

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