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How to Pitch A Story to Local Radio

Your pitch is a presentation to someone. In the world of press and publicity, a pitch usually entails trying to get a media outlet to cover your story in order to promote your business. Keep in...

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How Can a Press Release Help My Business?

Press releases are designed to help businesses get media coverage about the most important news in their business. They were originally used around 100 years ago as a means of large businesses...

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How to Know What Your Industry Journalists Want From You

The secret to getting media pickups from industry journalists is to offer them exactly what they want, which in turn gets you what you want, free publicity and traffic. When it comes to writing a...

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Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?

With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in the news is down 32%. So, what does that mean for your marketing...

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Why You Should Leverage Influencer Marketing in Your Earned Media Marketing Strategy

Influencer marketing and earned media marketing are often two separate strategies within a content marketing plan and overall marketing approach. However, the two can, and should, overlap. When you...

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How to Build a Brand that Connects (Humanize Your Brand)

If you want your prospects and audience to connect with you, you have to create a brand that is less “business” and more human. Why? Because people buy from brands they trust, from brands that...

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How to Use a Press Release to Promote a New Product

Success in promoting a new product is not a matter of luck. It is a matter of really tight organization. The way the product is introduced to the world, known as the launch, can make or break even...

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Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?

With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in the news is down 32%. So, what does that mean for your marketing...

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How to Leverage Linkedin to Get Media Attention

With nearly 500 million members in 200 countries, LinkedIn is the world's largest social media platform for professionals online. LinkedIn is a thriving business to business social media site,...

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How to Leverage Instagram to Get Media Attention

Instagram is booming as a social network. Now that it is part of Facebook, it is likely to increase even more rapidly than before. What is Instagram? The goal of Instagram is to upload photos...

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