Why You Should Use Quality Press Release Distribution Channels
There are many ways to get your press release into the hands of media channels, reporters, news outlets and your audience. One of the best ways is to leverage the power of a distribution service. This is a service that disseminates your press release for you. While it may seem like any press release distribution service will do, the truth is that quality matters.
What a Press Release Distribution Channel Should Do for You
Different services offer different features. Some offer distribution and that’s about it. They’re usually free and that’s an appealing point.
Other services offer additional amenities.
- They offer editing – Great if you don’t have your own in house editor.
- They offer analytics – Essential if you want to know who is sharing your press release. This isn’t negotiable. You should absolutely know who is sharing your release so that you can leverage that exposure.
- They offer social media functions – To truly leverage the power of a press release, you can integrate social media functions and buttons.
- Mixed media – Some press releases distribution services offer the ability to embed video and images into your press release. This makes them more effective online and via social media. The media prefers press releases that have video and images over text only press releases.
- Reach – Finally, the best press release distribution services reach hundreds of quality media outlets. They reach news sites like Google News, CNN, and the Associated Press. They put your release in front of the best journals. And they have the specialty media outlets that are interested in your information.
How it Benefits Your Business
- Reputation – When you use a high quality press release distribution service, you’re protecting your business reputation. Your release is in the right hands and will be distributed to the best channels available.
- Marketing results – There’s really not much point in putting out a press release unless it gets you the results that you’re looking for. A good service not only helps you achieve your goals, it shows you – through an effective analytics dashboard – how your release is performing in real time. Through social media functions, media integration, and quality news channels, you’ll have better results.
- Branding – Your brand is strengthened and awareness is increased when your news shows up on quality media channels. And with the ability to add media to your release, you can make sure your brand message is communicated effectively.
- Visibility – You’ll get your press release to more eyeballs with a quality distribution service.
Quality matters. The goal of a press release is to build your business. It only makes sense to use tools and resources that support you to succeed. When distributing your next release, make sure you’re using a service that supports you to achieve your goals.
Call us today to speak to one of our PR specialists: 1-800-713-7278
