What to Include in a Real Estate Press Release

Press releases are very effective tools for real estate agents. Whether it’s a celebrity listing or buying/selling tips, a press release can help you achieve your business and sale goals. In this blog post, we are going to take a look at what you can include in a real estate press release. From the content of the release to your call to action, let’s discuss what the necessities are…


Here’s What to Include:

1. Your News

Your news needs to be included. You might be surprised how often the news – the important part of your press release – isn’t highlighted. So, in the real estate business, what is news?

  • A high-profile listing
  • A new hire/promotion in your company
  • A professional milestone
  • Community involvement
  • A partnership or collaboration
  • An office move or addition
  • Local housing market information updates
  • New Publications or information released by your office. For example, guides, webinars, or local events.

2. Contact Information

Make sure that you provide the reader with the opportunity to connect with you! How else do you expect to generate business?

Include a phone number, website, and social media profile page information. Give them every option to engage with you and become part of your community. You will see your online following grow, as well as an increase in volume. Just think about the opportunity you have by simply putting in your contact info!

3. Images

Your career relies on someone seeing a property. So why not implement visuals on your release?

Content with visuals outperforms content without visuals, and that includes press releases. They make your release more appealing to readers. Include photos, charts and graphs, and you can include links to videos and more. Give your readers, and the media, something relevant to look at.

4. Personality

Press releases have a reputation for being dull. And let’s face it, they often are. But they don’t have to be!

You are a real estate agent who works with people every day. Use that personality that you have to engage and connect with your press release audience. Include quotes, share stories that back up your news. Be professional and be personal. People don’t always want to see sales being pushed in their face. Cultivate some interesting content to be repurposed in your release to show others a personable side of you.

5. A Call to Action

Finally, don’t forget to give your audience something to do. Don’t let them simply read your release and click away.

You can direct them to your website, opt-in page, etc. If you’re hosting an event, you can enable them to sign up for the event. Align your call to action with your goal for the press release. Don’t forget to make the most of your release! You have their attention, capitalize on it.


Press releases can be a highly valuable tool for real estate professionals. There are myriad opportunities in your field to write a release and a ton of benefits. Add this tactic to your marketing plan. If you’re not a writer, outsource it. The return on investment for a press release is worth the effort.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value brand messaging and reach.

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