Using Social Media Can Expose Your Company To A New Audience

In addition to traditional marketing, such as product catalogs and print media, utilizing social media can expose your company and brand to a brand new audience. By intelligently and strategically creating a social media marketing plan, it’s possible to build your follower rates, which can turn into greater brand recognition and, ideally, more sales for your company.


How does social media do this for you?

Social media has millions of users on it every day. Millions of users who are looking online for things to buy, products that can make their lives better.

Depending on which social media platform you want to start attacking first, people are often “targeted” because of their stated interests or what they’re already paying attention to in their social media feeds.

How can you best utilize social media to gain exposure for your company?

  1. Set up your company page fully and completely. If you don’t already have a company page, set one up immediately! Be sure to fill out as much information as you possibly can, including contact information, so that people know where they can find you and your products or services.

  2. Create great content. When we think of brands that we follow, it’s practically a guarantee that they have great content – whether it’s videos or images – that are easily shareable, informative, and/or entertaining. The better your content, the higher the chance that it will be shared with your followers’ networks and get additional exposure for your brand.

  3. Set up contests and giveaways to help build your audience. Each social media site has different rules for this so be sure to read their guidelines carefully, but generally speaking, you can offer a legitimate giveaway if someone signs up as a follower on your business page or business account. Promotional discounts, giveaways, special offers, and more all work well to gain followers.

  4. Experiment with boosting or paying for posts. Another way to gain exposure for your brand on social media is to boost posts. While your normal posts may only be seen by your followers, or shared with their networks, playing around with boosting these posts can get your information out in front of a whole new audience. You can choose the demographics for those who you want to see it, and let the social media gods take it from there!

Social media is one of the best – and easiest! – ways to get more exposure for your brand. This is because it’s a relatively inexpensive form of marketing and is so agile that your marketing plan can be adjusted as you find out what works best for you and for your brand.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value brand messaging and reach.

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