Social Media PR Best Practices
When it comes to “Best Practices”, every expert has their own opinion, From social media experts to PR reps, and marketing experts, everyone has their own tidbit of insight on how to operate online. Taking in all their opinions, studies, and experiences, we have compiled a list of truly “Best Practices” on social media use.
Here’s What They Have to Say:
1. Set Goals
When it comes to social media and PR, it’s important to set goals. What are you trying to achieve? How are you trying to achieve it? Goals can range from increased mentions to more website traffic. It all depends on your goals.
2. Leverage PR Campaigns on Social
When you receive media coverage, it’s in your very best interests to promote that coverage on social. Share links to the story. Get your audience involved in the story. When applicable, follow up on the story. If you’re working on getting media coverage, build up to the pitch with relevant and interesting content pieces.
3. Engage with Influencers
Social media influencers can help you get the PR that you desire. In addition to having a loyal following, social media influencers often capture the attention of the media. If you’re connected to an influencer, the media may be more likely to cover your news story.
4. Respond Quickly to Mentions
When your brand, products, or services are mentioned on social media respond to it. It is in your best interest to interact with the person or other business quickly. If they’ve left a negative comment about you on social, work to remedy the situation quickly. If they’ve left a positive comment about you on social, thank them and engage them in conversation. Ask what you can do to continue to help them solve their problem.
5. Consistent Content
Make sure that you’re publishing a consistent flow of valuable content. This content can include everything from data and facts, to behind the scenes images and videos. Pay attention to the type of content that your followers respond to on each channel you’re on. For example, they may like user videos on YouTube and behind-the-scenes photos on Instagram.
Get Organized! This is a bonus best practice. If you’re going to post, engage, test and track content, and set goals, then you’re going to need systems in place. Leverage social media marketing tools. Everything from scheduling posts to social listening should be used. You can and should create a content calendar. Through a content calendar you are able to integrate your goals across all marketing tactics and leverage available opportunities. And don’t forget to create systems that support you to engage with your audience and respond to mentions.
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