So What is Influencer Marketing and is it REALLY That Great?

So What is Influencer Marketing and is it REALLY That Great?

Influencer marketing has become one of the most common ways for brands to spread campaigns and information about their products to potential customers in the new age of digital technology and social media domination. Influencers are often also light-bulb-with-digital-marketing-iconsknown as things like “brand ambassadors” and “word-of-mouth-marketers”, and while these aren’t necessarily identical, they all have one thing in common-that they are real, everyday people who are asked to use or test a product from a brand. What separates influencer marketing from typical paid marketing is the subtlety that often comes with influencers. Oftentimes, campaigns will be as simple as including your product or piece of clothing in a blog post about an influencer’s daily routine, or an “outfit of the day”. On the other hand, paid advertisements often involve bombarding potential customers with advertisements that take up a ton of space on their screens-something many potential customers find distasteful.

Here are the perks of influencer marketing

  1. Influencer marketing is said to double paid ads, with almost a 40% higher customer retention rate-in short, influencer marketing can provide more sales and customers that last longer than the customers you can get through pInfluenceraid advertising
  2. Individual influencers already have networks comprised of thousands of individuals, and with the right content and the right influencers, growth can be exponential
  3. Customers that look at your brand after contact with an influencer are more likely to be ready to buy a product, because someone they respect and follow is already using it. This means the customer is more likely to trust the brand.
  4. Influencers often engage potential customers through social media. In many situations, customers may not have been able to hear about a great brand or great product without seeing their favorite social media guru using it.
  5. Influencers have the ability to reach target groups in a less intrusive manner than regular advertisements. Instead of a large billboard on the side of a highway, an influencer simply needs to post something simple and quick related to a campaign.
  6. Influencers make targeting specific audiences much easier-for example, food-themed bloggers and social media users often have an audience of people who are interested in how they can better prepare food

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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