New Key Features Added to Newswire’s Media Database Helps Leverage the Earned Media Advantage

Newswire is a leading press release distribution platform giving customers the Earned Media Advantage. With new improvements to its Media Database, Newswire continues to showcase itself as a powerhouse in the industry.

In order to give its customers the Earned Media Advantage, Newswire’s Media Database serves a key component, connecting customers with millions of media contacts.

What are the New Features?

Bio Card:

When searching through hundreds, thousands, or even millions of contacts, getting to know each individual and weaving through to find the right person is critical. What better way to get to know a media contact than through a bio card?

Twitter Feed:

Newswire has improved the way bio cards display contact information, with a live Twitter feed on the right-hand side (see photo). A person’s most recent Tweets says a lot about them. This allows users to easily sort through their Twitter feed, and gain a better understanding of the media contact’s interests.

Recent Articles:

Another feature added to the bio card is the ability to see the media contact’s most recent articles. This is a surefire way to decide whether or not the person is worth pitching to. Users can easily sort through articles to determine whether or not a contact’s content fits the type of pick-up they are looking for.

Filtering Beats:

The ability to narrow down beats has been seen across all platforms, but what happens when a user wants to exclude certain beats that appear after search? Newswire’s newest filtering feature allows users to “exclude” beats to narrow down search parameters.

Once a beat is eliminated, it will filter through the hundreds or thousands of contacts and eliminate anyone else with the excluded beat. This saves time and energy of having to sift through a multitude of contacts to find the right ones to reach out to.

Newswire is always empowering its customers with the Earned Media Advantage. Rated No. 1 by G2Crowd in customer satisfaction for press release distribution, Newswire consistently provides the best Media Communications Utility. The new Media Database features will allow customers to send the right message to the right people at the right time and gain the Earned Media Advantage.

Rhamer Bernardez is a contributing editor and marketing associate for Newswire. She comes from a journalistic and PR background, covering everything from best practices in the field to social media strategy. Have an idea for a blog post? Don't hesitate to email Rhamer at:

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