Revenue Refresh: Newswire Offers Cutting-Edge PR and Media Strategies for CROs
There’s an unsuspecting, underutilized weapon already lurking in each company’s media, marketing and communications toolkit, and Newswire is helping clients brush the dust off.
Stale, outdated, and boring: the least attractive and sadly common attributes that are often found in modern press releases.
But rules are made to be broken, right? Newswire aims to disrupt the traditional notion of not only what press release distribution is, but what it can accomplish.
“We know that earning media coverage, whether in local newspapers or major trade publications, can not only provide temporary buzz around a growing company but can add tremendous value to their brand,” said Newswire CMO, Charlie Terenzio. “The benefits of press release distribution are endless, from SEO backlinks to increased sales funnel leads and beyond.”
Still don’t believe it? Our results for clients in a variety of industries say otherwise.
One client recently reported $5 million in additional revenue due to the press coverage Newswire has generated for them on the Media Advantage Plan (MAP), a full-service media and marketing communications program.
Aside from direct sales and revenue-building benefits, they also earned multiple stories in major trade publications and coverage in notable outlets like Business Insider, Forbes, Cheddar, Tech Crunch, and The Wall Street Journal, just to name a few.
Creating excitement about your brand helps more than your bottom line, too. Clients have had notable public figures share their stories on social media and comment on their products and services.
For a small or midsize company still growing, this type of recognition can completely revolutionize how they are seen within their own industry.
Terenzio added, “We know there’s a ton of untapped potential in press release distribution and we’re here to help businesses seize these opportunities. And honestly, we’re the only company in our industry doing things this way.”
So what are you waiting for? Find out what Newswire could offer YOU!