How Can Media Pitching Help Your Press Release?

A press release can help any small business get exposure for events and announcements that apply to their business, but adding some media-pitching can help your press release get even more exposure.


Imagine working on a press release about a community event that you are sponsoring. This adds a heart-warming factor. You can then go into the detail of why you got involved with that organization or why this specific cause has special meaning to your business. This can lead to great exposure.

Then take that one idea and go even further into the story.

Pitch it to your press contacts and other influencers in your circle.

For example, consider a small business owner, who has a child suffering from a common disease. The owner has a personal connection to the cause and wants to help others in a similar situation. That business owner may give back to the community by donating a portion of their profits to a nonprofit, which helps these children and their families. Going into that business owner’s back-story would make for an interesting read. In addition, it will help potential customers to and community members to understand their values and priorities.

So, how can media pitching help your press release?

  • Media pitching can give more detail into the story. Press releases are best when kept to a page or less. Media stories, however, can go into much more detail without caring as much about the length of the story.
  • Media pitching can humanize your story. While press releases tend to sound less passionate and more “newsy,” media stories can put a “face” on your business story and connect more with readers.
  • Media pitching can add to the lifetime of your story. Press releases are a great way to get the word out about your newsworthy story. In addition, you can keep your story going by utilizing social media to keep the press release going. However, media pitching, especially the stories that get picked up by media, can add even more length into the life of your press release story.

Media pitching has proven invaluable to small businesses who want to get the word out about their newsworthy stories. It can be tricky to master, but once you work on building your media and influencer contact list, it can be easier to get your stories picked up and distributed.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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