How a Minority Business Organization is Getting the Earned Media Advantage to Increase Brand Awareness

Newswire’s Earned Media Advantage Guided Tour has been selected by a minority business to leverage media more efficiently and cost-effectively. The organization provides advocacy and business development to minority-owned businesses in Alabama, Arkansas, Louisiana, and Mississippi. They bring Fortune 5000 companies to network, share and connect with minority businesses in the area to meet demands and grow within their respective industries.

The Earned Media Advantage Guided Tour will help the organization increase visibility and brand awareness to meet their mission. The guided tour sets them on the track of success to leverage the Earned Media Advantage more effectively.

Erik Rohrmann, COO and SVP at Newswire, said, “Creating strong brand awareness and visibility is a crucial focal point and benefit of our Earned Media Advantage.”

Utilizing the guided tour ensures the organization’s press releases are targeted, sent to the right audience at the right time, increasing the value of each release. Expanding the organization’s visibility and awareness will help connect more minority businesses with larger companies to network.

Rhamer Bernardez is a contributing editor and marketing associate for Newswire. She comes from a journalistic and PR background, covering everything from best practices in the field to social media strategy. Have an idea for a blog post? Don't hesitate to email Rhamer at:

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