Five Reasons for Using Influencer Marketing

Looking to grow your business? Who isn’t? If influencer marketing isn’t in your marketing mix, you’re missing out on a valuable opportunity to grow your business and your bottom line. Influencer marketing is the process of developing relationships with industry influencers and then leveraging their endorsements and reviews into more traffic, sales, and profits.


  1. Trust – Influencers spend a tremendous amount of time cultivating their brand and earning the trust and respect of their followers. They hold their brand and their audience close to them and are usually protective. Their followers know that they don’t endorse a product or service unless they genuinely like it and believe it to be worthwhile. When an influencer mentions or endorses you, you earn the trust of their followers.
  2. Targeting – Influencers have highly targeted audiences. They speak to a specific group of people. Through influencer marketing you can leverage their targeted audiences. When you’re researching the influencers you’re going to target, make sure that their audience matches yours and that you can provide specific value to them. That’s the key to an influencer’s heart – providing value to their audience.
  3. Traffic – Most influencers not only have dedicated followers, but large audiences. One message or post can reach thousands, hundreds of thousands in some cases. Imagine having your company endorsed to hundreds of thousands of prospects. Imagine how many website visits you’ll gain that day. Be prepared for it! Create capture pages so that every visitor becomes a subscriber and a lead.
  4. Reach – We just talked about how many people an influencer can reach and how many people follow them. Each influencer that you build a relationship with expands your reach. Instead of your dedicated audience and the trickle of people you gain each week, support from an influencer can mean that you expand your reach exponentially and that it happens overnight. This is one of the reasons influencer marketing is so effective and powerful. You can double your audience with one key post from an influencer.
  5. ROI – While it can take time to cultivate a prosperous relationship with influencers online, it’s well worth your time and energy. You see, it’s one of the most cost-effective marketing tactics. It’s much less expensive than advertising. You’re generally leveraging your own content marketing efforts, so there’s little if any additional content to create. And the increase in traffic, leads, and sales is far superior to other marketing tactics. It also tends to have a longer shelf life. For example, one endorsement from an influencer can be effective for weeks, months, or even years.

Sit down today and begin to identify industry influencers. Create a plan to start cultivating a relationship with the. Publish value-driven content, engage online, and then leverage that relationship to grow your business.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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